How to make a career in Digital Marketing

 
  • Date: September 14, 2012, 3:00 pm - September 14, 2012, 4:10 pm
  • Duration: 1 Hours, 10 Minutes
  • Type of Event: Knowledge Session
  • Who Should Attend: MBA, BBA, Mass Comm, Advertising & Public Relations Students
  • A session by afaqs! Campus (afaqscampus.com)- the education venture of afaqs.com - on how to build a career in Digital Marketing. We will cover common questions like - what are the key skill sets required, what are the various job options available, what sort of salaries one can expect & how you can shift your career path and enter this space
 

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Kamal Krishna

Managing Director POSSIBLE(A WPP Digital agency)
Kamal Krishna is the Managing Director of POSSIBLE (A WPP Digital agency). Prior to this, he headed marketing for beStylish.com - India’s largest online shoe store. In the past, Kamal had founded Squad Digital - WPP Digital's first online agency in Africa, and led it to become Sub-Saharan Africa’s largest digital marketing and technology services company in less than a year. Earlier he was the National Creative Director at Quasar (WPP Digital) and part of the launch team at Digitas (Publicis Groupe).

View Transcript

  • Maniksha Sharma: HI sir, My name is Maniksha M. Sharma. I hold a PGPM degree (MBA) specializing in Marketing. I wnts to no what r career opp. available in digital marketing n hw i shuld go for it
  • Kamal Krishna: Hi Maniksha. Career opportunities range from positions that are client facing - right up to technology and creative opportunities. Given your education, you may want to look at the client or business side of things - including business development, analytics and research, client service etc
  • Ranjana Sabu: Hello, could you let me know more about the kind of roles in digital marketing and the skills that would relevant here
  • Kamal Krishna: Ranjana, a love for digital - not necessarily a deep knowledge of technology, is the most key element.
  • Laxman Tari: Hello sir, there are lot of institution now days offering digital media course. What is your stake about it. Can you suggest any good institution for digital marketing.
  • Kamal Krishna: Good idea Laxman. It definitely pays to specialize in digital if an opportunity is available. It will help you understand the intricacies better, beyond the understanding of general management.
  • Bharat bhattad: My question is how do i get started with social media marketing & what is the future ahead?
  • Kamal Krishna: Bharat, the key is enagge extensively on social. There is a multitude of platforms that are available - facebook, twitter, pinterest etc.. The more you use them, the better you understand them. However, make the effort to go beyond general usage and look at elements on technology - how do embeds happen, what are open APIs and how that is used by brands, how facebook connect and other such elements (e.g. OAuth) work.
  • Vineet Parmar: Can you please guide me from where I can get more reading material over Digital Marketing, As I am new in this field
  • Kamal Krishna: Vineet, try the Internet :) That aside, knowledge bases are many - look at slideshare, wikipedia and blogs like adverblog, bannerblog etc
  • rahul: what are the recent trends in the industry
  • Kamal Krishna: Rahul, mobile and eCommerce are definitely the trends that are literally on fire. Social media has established itself as a practice that all brands and marketers are paying a lot of attention to.
  • Rakesh: Dear Sir, As a MBA fresher do you feel attending workshops or say courses in digital marketing from NIIT, certified by IAMAI would help in prospects ahead.
  • Kamal Krishna: Try afaqscampus, Rakesh :) Yes, the certifications do help. Not just for jobs, but to better your own understanding.
  • Ashish batra: From learning and earning point of view, Is it better to work in a rather small Digital marketing agency managing multiple brands or Managing campaigns of single bigger brand.
  • Kamal Krishna: Ashish, to kick off, it may help to work at a small-mid agency to get your footing. Having said that, big brands allow a larger canvas of ops that has its own merits. Key thing is to look for - Team, platforms/technologies, clients and lastly experience or legacy that the agency has.
  • amit razdan: Do you see analytics as a strategic differentiator in the area of Digital Marketing?
  • Sandeep Singh: Hi, I have completed my MBA from IIM Bangalore in April, 2012. Wanted to understand from about a career in Digital Marketing.
  • Kamal Krishna: Analytics is what has defined the success of digital marketing. It makes this channel of marketing accountable and ROI driven - which is one of the core USP's of digital
  • Bhollam Rajesh Kumar: Do a knowledge of SEO necessary to make a career in Digital Marketing?
  • Kamal Krishna: Not necessarily, unless you wish to specialize in SEO. SEO in itself is a critical piece with great prospects. You are beating google, after all :)
  • Gurneet Singh: Hi Sir, My name is Gurneet Singh. I hold a PGDM (MBA). I am currently into print media for handling advertisement sales. I am really interested in Digital marketing. Wat steps shud i take ??
  • Kamal Krishna: Your experience may have equipped you sufficiently already. You can look at moving into a client servie role to begin with, which will help you understand the different digital solutions better and in a step-by-step manner.
  • Rama Sandeep Kaja: if i want to market a product using digital marketing, how can i get the valid customers data to market the product
  • Kamal Krishna: List rentals via established networks and publishers is one option. You can also look at doing a lead-gen campaign.
  • Jasmine Shaikh: Sir do we have to do a specific course to get into digital Marketing ?
  • Kamal Krishna: afaqscampus can help. Try it out to see what options are available as next steps.
  • Ashita: Hi, I am a post graduate in Marketing(MBA) but currently i am working as a merchandiser in an online retail firm. Can i seek a job in digital marketing? what are the general skill sets required ?
  • Kamal Krishna: If you are working at an online retail firm, you may already have some exposure. Digital may be worth a shot for you.
  • Bhollam Rajesh Kumar: what skills are required in Digital marketing?
  • Kamal Krishna: An understanding of the space, love for digital, and qualifications in either business management, creative (design/copy) or tech services development & management should help.
  • Ranjana Sabu: How influential is social media marketing in a B2B context?
  • Kamal Krishna: It is an up & coming question that is being asked a lot nowadays. Social allows conversations as well as collaborations. The latter is extremely relevant to B2Bs
  • Ashish batra: How digital marketing could be effective in B2B marketing? Please elaborate with some example.
  • Kamal Krishna: It is an up & coming question that is being asked a lot nowadays. Social allows conversations as well as collaborations. The latter is extremely relevant to B2Bs
  • Ranjana Jha: Afternoon Sir, Do you think that use of this digital medium reduce the cost of other more expensive marketing?
  • Kamal Krishna: You should look at it from the PoV that digital is accountable, so it essentially justifies costs via an ROI centric marketing approach.
  • Bhollam Rajesh Kumar: Iam using youtube tutorials for learning digital marketing, Is that enough or should i join a institute?
  • Kamal Krishna: Nice one, Bhollam! That sounds like a good plan. However, a certification will most definitely help.
  • Ashish batra: What are the job opportunities available in Digital Marketing?
  • Kamal Krishna: Pls refer to earlier answers
  • Asmita Das: What are the prospects of Digital Marketing as far as India is concerned???
  • Bhollam Rajesh Kumar: What basic technology knowledge like HTML is required in Digital marketing?
  • Kamal Krishna: It is one of the biggest markets. Pls refer to the PPT that has been shared.
  • ayushi srivastava: hi, m a content writer and i'm looking forward to explore digital media career further. Can you plz tell me the list of the institutions from where internet marketing can be learnt?
  • Kamal Krishna: Try Afaqscampus as a starting block. Many avenues are available.
  • amit razdan: With every organization plunging into digital marketing, what do you think are the success factors in this clutter???
  • Kamal Krishna: That's not clutter. It's adoption. And that's good for all who take it up.
  • Asmita Das: Having worked for a PSU brand on the Digital Fornt for past one year, what prospects do I hold in the market as a Digital Marketer???
  • Kamal Krishna: Same as everyone else in the private sector, albeit with a slightly deeper understanding of the govt sector.
  • adnan: As digital marketing jobs are harder to get for a fresher.What other jobs can i get into in order to enter digital marketing after a while?
  • Kamal Krishna: Harder? Try internships! Many opportunities are available on firstNaukri.com itself.
  • Vineet Parmar: Hi Sir, My name is Vineet Parmar, currently I am working as Digital Marketing Associate, PLease give some page optimization tips for Education website.
  • Kamal Krishna: That won't help you with a career decision, would it? :)
  • Taqsh: Sir should we advertise on FB or create a FB page to engage with the target audience?
  • Kamal Krishna: Both - however, try and see that you create enough opportunities to exit your audience to your own assets outside of facebook.
  • Ashita: i have already attended one workshop on social media marketing organized by afaqs campus! Is it enough to get a job?
  • Kamal Krishna: The workshops are there to guide you. Any and all further education that such an understanding permits is a big help. Afaqscampus.com will soon announce a longer-term course as well.
  • Ranjana Jha: What level of corporate transparency do marketers need to have in order to advertise on this digital medium?
  • Kamal Krishna: A very high level. Digital is accountable.
  • Rachit Mathur: SIr, I have 3 yrs of exp in marketing&client services and would now want to shift to digital marketing. Apart from SEO/SEM what all avenues should i look for?
  • Kamal Krishna: Client service is digital is the first. You can also look at Social Media Marketing, Strategy and Analytics.
  • Taqsh: Sir should we advertise on FB or create a FB page to engage with the target audience?
  • Kamal Krishna: Answered earlier.
  • SandeepSingh: sir, i have attended one of ur workshops at FMS by Afaqs and it was quite an enriching experience. I am about to open a web portal . kindly suggest some tools or links to know more about SEO.
  • Kamal Krishna: Sandeep let's talk offline. This forum is for career questions. Congratulations, by the way :)
  • Laxman Tari: Increase number of fan to your page is more important or to create number of active members on page. Most of the time companies just focus on increasing their fan base, they justify saying we are rea
  • Asmita Das: What kind of certifications help grow in this platform???
  • Kamal Krishna: The best certification is start working in digital marketing industry. Certifications in SEM is useful if you want to make career in SEM
  • Riddhi Thakkar: Sir is it important to have base of IT for Digital Marketing
  • Riddhi Thakkar: Sir a Post grad is better or Course from afaqs will b more helpful for future in digital
  • Kamal Krishna: No, IT specialization is not always necessary. Understanding of digital is. Afaqscampus will surely help.
  • Taqsh: Sir what sort of targeting is possible on the mobile network?
  • Kamal Krishna: Demographics, usage, browser, georgraphic.. the list is endless.
  • Tilak Shrivastava: I'm the official admin for my bschool on Twitter and very much interested in pursuing job profiles post MBA. Which companies i should apply to? Should i directly apply at Twitter?
  • Kamal Krishna: Of course! I am sure they will be glad to hear from you.
  • Rakesh: As a step by step approach to understand digital marketing better would you recommend a course in google ad words earlier or digital marketing ( understanding FB , twitter , etc )
  • Kamal Krishna: A google adwords certification would help.
  • Laxman Tari: Hello sir, there are lot of institution now days offering digital media course. What is your stake about it. Can you suggest any good institution for digital marketing
  • Kamal Krishna: You can try out Afaqscampus.com, leading industry experts are trainers with them
  • Taqsh: Sir how are sponsored stories different from facebook ads?
  • Kamal Krishna: Sponsored stories are a type of facebook paid ads. Creates more relevance and context.
  • Taqsh: Sir how should one plan for budget for a digital campaign
  • Kamal Krishna: That's a broad question for this forum.
  • Krishnan: Sir, I have completed my BMS/BBA(Marketing) and MMS/MBA(Information technology) from University of Mumbai. And as a fresher.. How can i go about it ?
  • Kamal Krishna: Look for internship opportunities at digital marketing agencies. Some names in the attached PPT.
  • Ranjana Jha: Afternoon Sir, Do you think that use of this digital media reduce the cost of other expensive marketing?
  • Kamal Krishna: Answered earlier.
  • Manoj: does afaqcampus help in gogle ad words certification?
  • Kamal Krishna: afaqs! Campus SEM program is very helpful for AdWords certifications. They give you practical insights as well, other than fundamental aspects
  • Asmita Das: Hi, what is the expected average salary of a Digital Marketer???
  • Kamal Krishna: Depends on the role. It is a well paid channel.
  • Pratik: Why are brands/clients hesitant enough to deploy social media for their organization. They usually hire an intern to dot it - which means agencies who are pitching for social media do not get importa
  • Kamal Krishna: Hiring interns is not always a good idea for Social Media - after all the SM person is a brand spokesperson. Experience is mandatory for such roles. And ownership.
  • Bhollam Rajesh Kumar: Is Afaqscampus got any branch in Hyderabad?
  • Kamal Krishna: afaqscampus conduct programs in Delhi, Mumbai, Bangalore. They have plans to conduct Digital programs in Hyderabad as well. You can connect with Kapil Ohri - 9958583401 for the same
  • Shailesh Yadav: sir i m working in real estate sec, is real estate exp wll be count in digital marketing sector, and what are the opportunities to get the job in digital marketing sector
  • Kamal Krishna: Yes it would be relevant. Real Estate sector is very active on Social, SEO and SEM
  • Bharat Bhattad: Do I need a MBA degree to secure a future in Digital Marketing?
  • Kamal Krishna: Not necessarily. Although preferred. Education is always a good thing.
  • amit razdan: Do you see analytics as a strategic diffrentiator in the area of digital marketing in the future?
  • Kamal Krishna: Answered earlier.
  • Manoj: sir, does possible hire fresh MBa for digital marketing roles? if yes, how and from where? what are your hiring parameters?
  • Kamal Krishna: Yes. You can follow us on twitter @possible for more updates.
  • sahil Lalit: Is it necessary to know the technical aspects of web development , coding etc to make a carrer in digital marketing??
  • Kamal Krishna: No. You can look at a creative or business side role. Or social, analytics etc
  • Shailesh Yadav: hi i am completed PGDM frm matketing & international specialization & i have 10 month work exp in real estate sector, bt nw i want to establish my career in digital marketing, so what r the po
  • Kamal Krishna: Answered earlier.
  • Thejas: Hi my name Thejas, exact mean of digitel marketing for whom it is very useful, because i am searching for a job recently i completed my mba spesalize marketing. what i want do for me get good carrier
  • Kamal Krishna: Answered earlier.
  • kunal: how can afaqs capus help in digital marketing career
  • Kamal Krishna: You can attend afaqscampus programs to learn digital marketing from the industry experts. Their programs will help you learn fundamentals and startegic ways of using digital, quickly. This will help you to move up in career.
  • Rohan: Hello sir..this is Rohan....as I am MBA fresher, how do I start my career if I want to get into digital marketing ? Does any company provide same job for freshers directly ?
  • Manoj: sir does possible hiresh MBA for digital marketing roles?
  • Kamal Krishna: Yes, we do.
  • ayushi srivastava: What are the factors that help in deciding a right digital marketing school? what are accredition and certification should look for in a digital marketing school?
  • Kamal Krishna: Look at affiliations - afaqscampus is a good place to start with their workshops as they visit institutions like FMS etc.
  • ayushi srivastava: One more question, Sir; I want to understand the prospects of content writing as well as social media marketing from ten years down the line?
  • Kamal Krishna: It's a very important role and has really bright prospects. Serious dearth of copy and content writers in the industry.
  • Taqsh: Sir how should a start up use digital marketing to garner data from the TG?
  • rajiv: I wanted to pursue my career in tv ad making please help me how I can do it
  • Kamal Krishna: Try youtube instead? :)
  • Kamal Krishna: Ideally you should look for institute which can help you to learn right fundamentals of Digital Marketing, offer you a good exposure and guidance. Try afaqsCampus.com :)
  • Manoj: sir can we apply through firstnaukri.com for fresher MBA jobs at possible or afaqs agency?
  • Kamal Krishna: Well you have given us a good reason to feature our jobs on firstnaukri.com :) In the meantime, follow us on twitter @possible
  • Bhollam Rajesh Kumar: As a fresher how to approach for a job in Digital Marketing and what salaries can we expect in this industry?
  • Kamal Krishna: Salaries vary basis roles. Freshers can look at internships at digital agencies.
  • Rakesh: Does Afaqs have a tie up with google for certification , are they planning any long term certification program
  • Kamal Krishna: afaqscampus planning to launch long term course in Digital Marketing. You should check with Kapil Ohri (campus@afaqs.com; 9958583401)
  • Krishnan Venkatesan: Hello sir, I have done my BMS/BBA(Marketing) and completed my MMS/MBA(Information Technology) from University of Mumbai.. Can i take up Digital Marketing? What is the criteria for the same
  • Kamal Krishna: Yes! you can look at business-side roles. Client service could be one.
  • Manoj: what is your evaulation process when you hire fresh MBA? what traits do you look for in a candidate?
  • Bhollam Rajesh Kumar: I rejected a job offer as a content writer in Cigniti - Is there a career for a content writer in this industry?
  • Kamal Krishna: I have answered this before. It is an important sector with really bright prospects as content writers are hard to find :)
  • Prashant Agrawal: For some reasons, firms are ardent at accepting MBAs rather than bright graduates freshers with a passion for Marketing. How can we cross that hurdle to land at-least an interview?
  • Kamal Krishna: It is a filter I suppose. Freshers with a zest for digital are always welcome
  • Bhollam Rajesh Kumar: Sir thank you very much , this session was interesting and helpful :)
  • Kamal Krishna: You are welcome! All the best.
  • Sushil Chaturvedi: Sir, i am pursuing MBA(Marketing) as a fresher i have done B.B.A.(E-Business) and i m interested in digital marketing so from where i should focus to start my career and with what profile options..?
  • Kamal Krishna: Pls check earlier answers.
  • Riddhi Thakkar: Sir How important is Media Buying in digital marketing. can u suggest from wer can v find out more abt Media Buying
  • Kamal Krishna: Media buying is very important. Majority of digital spends go towards media. Visit us @possible for more.
  • Bhollam Rajesh Kumar: Sir a last question , how can we relate content writers to digital marketing industry?
  • Kamal Krishna: Content writers are required for all things digital - across creative, SEO, SEM, Social and development.
  • Ashish batra: I have 5 years of work experience in Automotive & semiconductor industry and MBA in Marketing. Will it help in anyway having career in digital marketing?
  • Kamal Krishna: Auto is one of the biggest categories in digital - spend wise. You will find your experience helpful.
  • Pallavi: Hello Sir.. I hav completed graduation BMS and started as BDE. Can u suggest any PG courses in digital marketng to help enhance my future prospects??
  • Kamal Krishna: Try afaqscampus.com - it will help you determine the right approach and way forward.
  • Riddhi Thakkar: Sir is it necessary to have basic knowledge in IT for Digital Marketing. I hav bought the book from afaqs which is more on technical side of Digital Marketing and helped a lot.. Can you suggest some
  • Kamal Krishna: Riddhi, not necessarily. Digital marketing is best learnt on the job. Try an internship. Beats reading book any day :)
  • Firstnaukri: Thank You Afaqs Campus coach - Kamal for your insightful views and sparing time to interact with jobseekers and address their queries. Thank you Afaqs Campus for initiating this session.
  • Firstnaukri: Thanks everyone for logging in. For more information you can contact Kapil at campus@afaqs.com, Mobile: 9958583401
  • Kamal Krishna: Thanks afaqscampus.com, Kapil and the firstnaukri.com teams

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